Digital SEOMarketing Traralgon is not as simple as creating a website there are of lots
of different Digital SEO Marketing concepts to try and understand yourself as a
website owner. It is because of this I plan to show to you a few lessons that I
have learnt about Facebook Ads. Why Facebook ads? Because Social media is
important to Digital SEO Marketing, and because there are plenty of matters
about Facebook Ads that I wished I knew when I first started off investing with
them.
Lesson # 1 -
Location, Location, location - Don't waste your money
If you have made
a Facebook ad before you would know that you have to select a location. So if
you are a local Traralgon Business then you will want to set the location to
Traralgon. It just makes sense, right?
But what most
people overlook is that they choose by default the option for "Everyone in
this Location".
So I wish to
mention to you what that actually means.-- 'everyone in this location' means
each person in whose Facebook says that they are in Traralgon will be possibly
targeted by your ad. This is pretty specific, but still broad enough to where
you may be wasting money.
People often
don't realise, but that 'everyone' button is actually a drop down option, and
from there you can chose if you want people who reside in Traralgon, and even
just people visiting.
So depending on
your operation, you may desire to be targeting people that are visiting or even
on holiday in Traralgon. By selecting the option for this you can make sure you
are connecting with the specific people that will hopefully be engaging with
your business, and therefore get a better engagement rate on your effort.
But what it also
means that if you just keep choosing 'everyone in this location' then you are
by default wasting a number of your ad's reach on people that are just
visiting.
So remember this
option exists, and have a think about what options are likely to benefit your
business.
Lesson # 2 -
Image v Text
This is the main
thing that I really had to remember when first starting off. Facebook Ads must
contain below 20 % text, it is Facebook's way of making sure your ads actually
are not being too obtrusive and annoying, so you need to make certain that you
have a nice image in your ad and your font isn't too large.
Something that I
tend to use is the grid tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay
and it will give you an indication of how much text you are using in the ad.
So be confident
to keep this in mind and your ads will have more results, and less automatic
rejection by Facebook.
Lesson # 3 -
Mobile platforms are key
When selecting
your platform, don't fall into the trap of selecting just the desktop version.
As we all are probably aware, many Facebook users are young, and younger target
audiences virtually only use mobile devices. Recent figures from Facebook show
that almost 50 % of users under the age of 35 only use a mobile device to
access Facebook.
Now, it really
does depend upon your audience, but even though you are focusing on an older
demographic, most will still have mobile devices capable of using Facebook, so
don't overlook this possibility.
What this means
is just because you may be on a laptop when you make and edit an ad, don't fall
into the trap of assuming that people will be seeing your ad on a desktop too.
This means be sure you look to make sure the ad works for mobile in the
preview, and you experiment with the quantity of ads you want aimed solely to
'mobile.
I hope these few
tactics and pieces of advice will help you to save some effort, time, and even
a bit of money when it comes to Facebook ads and your Internet Marketing
initiatives in Traralgon.
If you are
looking increase your Internet Marketing campaign even more, then call Internet
Marketing Experts Traralgon on 1300 595 013 or visit,
www.internetmarketingexpertsTraralgon.com.au.
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