Digital SEO Marketing-- The War to learn what Google is 'not providing' you.

Digital SEO Marketing is a daunting and intricate area, and some of the ways that helps make it even more difficult is the way that Google is making it tougher to find information. I am not actually one to fuss about the way that Google changes-- generally they are moving to help make the SEO 'game' a more genuine a worth driven market, but some things are still exasperating. So what am I grumbling about here? Well let me try and clarify it this way.

Regardless of how you plan to structure your keyword investigation, everything begins with a particular core principle, one that you ought to develop by scanning your metrics and Google Analytics.

The thought is that from this central idea and keyword, you then assemble a seed list of terms, expanding through related terms and synonyms of your main concept. The expansion of terms will then begin to be tailored towards SEO ideas, content marketing, internet marketing and other factors to consider.

At one point, Google was content to make all of its searcher keyword data available completely free to those wanting to conduct research. However, this has all changed with the modifications made to Google's policy and the role that '(Not Provided)' now plays.

Google has determined though that they are going to lessen the access to the data brought in by specific searchers. This consists of those who are logged into a Google account such as Gmail and Google+, along with anyone using recent updates of Mozilla Firefox. The secure searchers are shown in the search result site's domain including 'https' rather than 'http'.

According to the Not Provided site, www.NotprovidedCount.com, this affects an ever increasing amount of data, being upwards of 80 %. This means that the days of basic and free access to marketing reports through Google Analytics accounts are at an end. Rather, you will need to invest in a Google AdWords advertising account for you to use Google's proprietary information.

There are a variety of good keyword research tools out there in this day and age, however an SEO company is an invaluable resource. With the changing nature of keywords since Hummingbird, and the issues of 'Not Provided', it seems to be that an SEO company may be just one of the fastest ways to learn the real metrics for many niche areas. The main concern that is brought up by this is how it affects the small businesses in Traralgon that are trying to conduct some DIY SEO who don't always want to run a full SEO campaign or invest too much money in AdWords or AdSense. Where this goes next in 2016, only time will tell. But if you are searching for more information on ways that you can try and get more accurate details and metrics that will actually help you, consider approaching an SEO Agency. Every agency is different, so do some analysis and find one that is best for you. For example, you can contact my SEO firm, Internet Marketing Experts Traralgon on1300 595 013 or visit, www.internetmarketingexpertsTraralgon.com.au