Digital Advertising in Traralgon means nothing if you do not know how to use your Call to Actions or (CTA's), because a Call to action can possibly be the easiest way for you to generate a lead. It can make or break relying on how weak or strong your CTA is, so I really want to give you a few tips to make sure that you are doing the best you can to grow your brand and produce those all-important leads.
Wording
Really simple, stay clear from commonly used words that are going to make you seem desperate or like you are pushing for a sale. For example, choosing between the words, 'buy' and 'shop' as a CTA, one might assume that they each mean the same thing. But you should understand that many people on the net generally avoid commitment, so subconsciously even there is a inclination for people to think that the term 'buy' is locking them into something, whilst 'shop' is a way for them to discover more information and facts. The point I am attempting to make is that you really will need to take into account the wording and avoid words that have unintended results.
Shape and Colour
It may seem weird, but Shape and colour of your CTA can affect its effectiveness. In the world of Digital Advertising there have been a lot of research studies into the idea of style and its affect upon a customer's perception, and essentially one idea claims that curves are the most suitable way to go. So, if you intend to try and optimise even more, think about making the button for your call to action curved, rather than a rectangle.
Now, colour, this is an additional area that there are a few theories on. Some people will have you believe that green is fantastic because it indicates 'go', but to keep away from red because it is 'stop', or that blue is calming so it should make customers more relaxed ... Eventually there really isn't any definitive evidence to suggest one option over every other, so just choose what works best for your design. One point that I will point out though is that you should be aware of the font size and colour-- If you want your digital advertising to be most efficient in the Traralgon area, it is a great idea to try and make it different from the rest of your content, but don't go too crazy.
Location
Where your call to action is set is quite vital to digital advertising results.
All that I mean by this is ensure that you don't have it stashed in a corner somewhere, or that you have way too much text that is complicating the Call to action.
In the end it all comes down to figuring out the combination that works for you, remember your wording, shape, colour, size and placement of your brand's Call To Action, and when you bring all the factors together just think easy and think about your consumer.
Boosting your Online Sales with good CTA's.
If you wish to improve your digital marketing strategy in Traralgon or just want find out more about CTA's then feel free to call us on 1300 595 013 or visit our website: www.InternetMarketingExpertsTraralgon.com.au.
This piece is written with a few tips in mind, and it stems from a fair bit of trial and error, but we would love to hear some of your tips and feedback! So if you have been battling with CTAs, have found something that does the job, or even know of a colour that works for you, let us know, or want a few free tips call us on 1300 595 013.
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