INTERNET MARKETING is a highly complex and
uncertain area of online marketing and is essential to everything that you are
planning to do for your business. But the catch for lots of people entering the
world of INTERNET MARKETING is that Google keeps making changes, so you will
need to understand each one of recent updates in order to be organized the
future, and the new changes in Pidgeon herald some interesting news for local
Traralgon businesses.
Before we have had Google Panda, Penguin
and Hummingbird, but one of the most recent addition is Pidgeon, and it has
actually made a many rather subtle changes that is very important to get your
head around if you are trying to tackle INTERNET MARKETING.
So, if you don't already know, Panda was
the first major update to this series, and it laid the foundation for what
Google considered being a 'good website' and punished those that were not
structured well. Penguin then came and started attacking all the dodgy sites
that are using underhanded techniques or seeking to buy links-- it pushed again
towards websites having to 'earn' a positon instead of buy one.
Hummingbird added a new feature to the game
and made all of us turn to the need for 'responsive design' and recognise the
manner in which the modern user browses the internet. So this brings us to
Pidgeon. Hopefully, you can see the theme that has been building-- Search
Engines reward those deserving. Pidgeon caries on the tradition, but it takes
it even further and helps the locals too!
Essentially Pidgeon has set a higher focus upon
the importance of local search results to any search queries. What does this
mean? Well let's consider two companies, one is a small local Traralgon
business, has been around for decades, and is trying to increase their INTERNET
MARKETING. The other is a new franchise store from a company that has 100s of
outlets around the country.
Traditionally, the smaller local Traralgon
store would be dealing with INTERNET MARKETING because they would have to match
the budget of the larger company. This meant that many local business were just
backing off on INTERNET MARKETING or wasting their money and time. With
Pidgeon, a search in Traralgon, is now more likely to rank a local Traralgon
business as a high result compared to one with a national office elsewhere.
So INTERNET MARKETING's new Google update
is one to really understand to ensure that you can get the very most from your
business!
If you want to propel your INTERNET
MARKETING campaign to a whole new, fantastic level, then I recommend
considering Internet Marketing Experts Traralgon, call 1300 595 013 or visit at
www.internetmarketingexpertsTraralgon.com.au
