Internet Marketing Traralgon is a
challenging matter, and as we enter into 2016, people are in a state of mind
where they reflect back on the year that was 2015, and try and work out what
life holds in store for them next. This is of course, challenging. You can
never ever find out what is around the bend, but if you find out the important
parts of the past and look for trends you can get a better understanding. This
is specifically true for SEO. I would like to try and point out to you several
of the major patterns that have been coming out in 2015 throughout the
Traralgon SEO sector and the world. From this hopefully together we can try and
figure out where to focus our efforts, this will be specifically useful if you
are a local Traralgon business.
Think Local
This is the largest emerging trend and it
is going to keep boosting in importance. This means that if you are an
Traralgon company and you are looking for local users, then this is wonderful.
Starting with the changes from Google Pigeon, we saw an arising pattern that
local Traralgon searches were in fact ranking higher than business with
national company headquaters, or even places on the other side of town. Why?
Because with local searches people want to know what is near them! In 2016 this
is going to grow even more taking into consideration the recent Google search
quality ratings guidelines
http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf
and also considering the My Business API as well as other things Google has
been up to in 2015 will likely prove that they are investing more time and
weighting into local search powers. So with that in mind, there are a few
technological areas that will be emerging even more in 2016, so look out for
them to help with your local search efforts.
Local-boosting tech patterns
There are a few technology areas which are
swiftly growing abroad and are starting to emerge in Australia and it won't be
very long before they gain popularity in Traralgon.
Mobile wallets
Society is becoming more and more used to
lugging around less money and slimmer wallets. Especially with the global sweep
(or swipe) of PayWave or PayPass over the past few years and other fast
'contactless' paying technologies we are shifting towards mobile wallets. This
will mean 2 points for a local Traralgon business. 1-- you should be observing
growing patterns, and ensure you have the capability to actually let people
pay-- for instance, if you are yet to buy a PayWave or RFID reader for your
ship, then get one. And 2-- you can start taking advantage of the mobile nature
of paying. This means advertising and marketing, coupons and other fantastic
deals that you can send to people on their phones and therefore instantly into
their wallets.
Beacons
Beacons are an item that has had expanding
use overseas and we are discovering them locally now too, but they are
essentially other ways of getting deals to people locally. It works through
Bluetooth, or even a free Wi-Fi, and it simply provides information or a
discount to people who connect or sign up to the Beacon. This means that people
at your Traralgon store, or even roaming past the area will be given more
incentive to actually enter the store and make a purchase. It's a brilliant
advertising and marketing tool that will continue to grow in 2016, but I
wouldn't be surprised if technology and development changes this even further
throughout the year.
Aps
We also will see even better use of Aps
such as Snapchat and Periscope for inventive ways such as advertising. This has
been seen in America with national projects run by Dunkin' Donuts and Taco Bell
making use of these aps. It is incredible how individuals can keep reinventing
ways to get their business out there, and the same might be done for your local
company in Traralgon. Be creative and even analyze what people have done,
especially when it comes to social media-- if you see a little something you
like, remember of it and find a way to combine a related idea into you own
strategy.
My last pieces of parting suggestions-- and
these are things that you can possibly do now, today-- would be to sign up to a
fresh Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one
you don't have for your business yet and start a new campaign to reach a new
audience. As you reach new people, you will grow your recognition at a local
Traralgon level, and also boost your authority and perhaps even become an
useful resource for people. This all goes towards your local SEO efforts which
are key in 2016. So you will possibly observe that the future actually looks
efficient for Local businesses with trends and technology pushing for even
greater interaction at a 'community' level. This is great for Traralgon
businesses, so I hope that you are as delighted as I am. With that in mind, if
you are lo9oking for more SEO advice, or are looking to boost your SEO efforts,
then contact Internet Marketing Experts Traralgon on 1300 595 013 or visit, .internetmarketingexpertsTraralgon.com.au
